To Bundle or Not to Bundle?

I've been having discussions with some people over the course of the last week about collector's editions including or not including their games. The topic came up after we saw Mirror's Edge Catalyst release a collector's edition for preorder at GameStop retailing for $140 without the game (in store), $200 with the game (online) and, of course, $60 for just the game itself (both online and in store). Currently the Mirror's Edge website says: "Players can pre-order a copy starting today at
GameStop stores in North America or online, with the other retailers worldwide to be announced soon."

The Mirror's Edge Catalyst CE is available for Xbox One, PS4 and PC.

I thought this was absolutely brilliant, and I actually saw a guy put money down because it didn't have the game, he just wanted that nifty looking statue. I honestly hope more companies will start doing this, because there are so many badass collectibles that are released, but I don't want to get the game that comes with them. I end up not buying them because I don't want to dish out the extra cash for a game I know I won't end up playing and will end up selling back (I'm totally not talking about Final Fantasy Heavensward). Not to mention we've come to see a lot of these CEs hit online for full price instead of in store pick up where you can pay it off like a layaway. Personally, I find it easier to pay off over time rather than dropping $200+ all at once, but that's just because usually the games I want are pushed back or are announced pretty early. 

Separating the two brings a whole new aspect to it, since you bring in the collectors and the gamers. Dedicated fans will end up buying both, but the people who want one or the other don't have to forfeit anything; they're still getting what they want.

Here's hoping we see more of this stuff in the future because I have a mighty need for it.